Unleashing the Importance of CSR initiatives, MyCEB is here to ‘Lend a Hand’

KUALA LUMPUR – 25 AUGUST 2022: Malaysia Convention & Exhibition Bureau (MyCEB) gladly contributes in a social, economic, and environmental impact program, the ‘Lend a Hand’ Csr strategy, in line with the Meet in Malaysia @ Malaysia Business Events Week 2022 (MIM @ MBEW 2022). Dato’ Sri Abdul Khani Daud, Chief Executive Officer of MyCEB, will be honored at the CSR initiative, which will take place in Zoo Negara Malaysia on August 25, 2022, and will combine a deeper meaning that spans into social effect and legacies back into business activities.

“Acting as the national bureau, it is increasingly essential to integrate CSR movements into all business events related activities that potentially deepen the engagement with our industry stakeholders and international delegates. In order to portray a prime example, sustainability is deeply ingrained in our operations which is also a major component for this year’s MIM @ MBEW. The reason why we are organising this initiative in conjunction with Meet in Malaysia @ Malaysia Business Events Week 2022 is to stay mindful in contributing back to the community and by doing so, we hope that the industry and stakeholders will also follow suit through the power of collaboration”, says Dato’ Sri Abdul Khani Daud, CEO of MyCEB.

Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS), World Trade Centre Kuala Lumpur (WTCKL), Setia City Convention Centre (SCCC), Malaysia International Trade and Exhibition Centre (MITEC), PICO International Sdn Bhd (PICO), Borneo Convention Centre Kuching (BCCK), and Evenesis, Exploring transformative selections of CSR entails a strong projection of teamwork by the assembling of Malaysia’s business events stakeholders. The volunteers want to enter the grounds of the national zoo in better condition than when they left. In order to welcome more joyful tourists in the future, a portion of the Zoo Negara Malaysia property will be repainted into an intriguing and bright ambiance.

The 60 kids from Rahoma Darul Fakir are the only ones accepted for the “Lend a Hand” CSR program. The same group of kids were also specifically invited to an iftar ceremony hosted in connection with the Malaysia Business Events Charter during the holy month of Ramadan, which was a success in bringing together important industry participants to discuss the future of the business events sector.

Dato’ Sri Abdul Khani Daud, CEO of MyCEB continues, “I would like to once again commend the business events industry key players for your tremendous support and effort in lending your hand and volunteering today. The nature of business events is about bringing in international delegates to our shore, which will in return benefit the country economically. Along with it comes various platforms of opportunity to integrate movements that benefit the local organisations and society. Here at MyCEB, we strongly believe that we must put equal emphasis to the thing that really matters the most, uplifting Malaysia’s status as the leading business events hub alongside environmental and social well-being. The ‘Lend a Hand’ CSR initiative carried out at Zoo Negara Malaysia is our way of initiating a small act of contribution with the aim of leaving behind a larger and everlasting impact of a better tomorrow. CSR initiatives have always been part of the business events industry’s DNA, and as the national convention and exhibition bureau, this is the area that we try to power up.”

Let’s BE Greater, Together. Meet in Malaysia.

As stated early, The Meet in Malaysia @ Malaysia Business Events Week 2022 is supported by Asian Federation of Exhibition and Convention Associations (AFECA), BERNAMA, Business Events Council Malaysia, Evenesis, Karyaneka, Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS), Malaysian Society of Association Executives (MSAE), Sabah Tourism Board, Shangri-La, World Trade Centre (WTC) Kuala Lumpur.

This events is in collaboration with Asia Convention Alliance (ACA), Destinations International, Food Aid Foundation, Global Association of the Exhibition Industry (UFI), Hybrid City Alliance (HCA), International Association of Exhibitions and Events (IAEE)., International Association of Professional Congress Organisers (IAPCO), International Congress and Convention Association, International Union of Architects (UIA), Kloth Cares,Urbanice.

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