KUALA LUMPUR – 29 AUGUST 2022: Malaysia Convention & Exhibition Bureau (MyCEB) proudly organises the Meet in Malaysia At Malaysia Business Events Week 2022 (MIM @ MBEW 2022), a prominent gathering of business events industry leaders. YBhg. Dato’ Sri Hajah Nancy Shukri, Minister of Tourism, Arts and Culture (MOTAC), will officiate the opening ceremony of World Trade Centre Kuala Lumpur (WTCKL) on August 29, 2022, launching Malaysia’s future as a powerhouse in the corporate events market.
The signing of a Memorandum of Cooperation (MOC) between Malaysian and Indonesian business event stakeholders is a crucial component of this year’s MIM @ MBEW. YBhg. Dato’ Sri Hajah Nancy Shukri, Minister of MOTAC emphasises “I would like to congratulate MyCEB for its strategic vision in initiating the MOC with our industry colleagues from Indonesia. This strategic collaboration based on common goals and assets but also celebrate differentiators will lead to new opportunities for more business events, leading to more Indonesian business events delegates to Malaysia and vice versa. Malaysia and Indonesia already have a close tourism relationship as Top 5 source markets for the other. This MOC will help increase more business events delegates for both nations”.
Through a Special Keynote – “Reshaping Business Events”, YBhg. Datuk Hajah Saraya Arbi, Secretary General of MOTAC indicates, “This year’s MBEW is different and special with so many industry leaders – both national and international – gracing our event and sharing their knowledge. To our global association leaders, I am delighted to note that there are 11 international associations supporting MIM @ MBEW – thank you for joining us onsite or online. I have no doubt that business events planners know that incorporating a destination’s culture into their agenda helps foster attendee engagement. Combining this with a sustainability or inclusive focus takes it one step further. After all Malaysia has been granted a seat in the UNESCO which focuses on education, scientific, culture which can link to business events”.
The opening ceremony welcomes YBhg. Dato’ Sri Abdul Khani Daud, CEO of MyCEB, “MyCEB’s vision to be one of the world’s preferred international business events destinations and our mission to deliver a viable portfolio of international business events to attract business events delegates to Malaysia while enhancing the country’s profile on a global scale. This year’s MBEW aims to be the platform to drive all these. The most impactful sustainable business events advance the cause with creative ways, going beyond the traditional to integrate new opportunities designed to engage attendees, benefit and “give back” to host communities. Ultimately, being involved will help improve the products and experiences we promote to the market. This does not mean diverting from MyCEB’s role to sell and market the destination but evolving to a broader mandate”.
Malaysia’s business events market is expected to grow rapidly. While dominating this industry is fundamentally important for influential and substantial economic aspects, Malaysia is on the rise to make game-changing moves as the leading centre for business event activities. This event plays a major part in impeding the growth of the business events sector by bringing together industry movers and shakers to learn about the latest trends that lead to stunning measurable outcomes. It is hoped that via gatherings like this, the floodgates of opportunity would be opened, allowing the nations’ progress in the corporate events market to blossom.
Let’s BE Greater, Together. Meet in Malaysia.
The Meet in Malaysia @ Malaysia Business Events Week 2022 Strategic Partners:
1. Asian Federation of Exhibition and Convention Associations (AFECA)
2. Business Events Council Malaysia
5. Kraftangan Malaysia
6. Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS)
7. Malaysian Society of Association Executives (MSAE)
8. Malaysia Airlines Berhad
9. Sabah Tourism Board
10. Shangri-La Kuala Lumpur
11. World Trade Centre Kuala Lumpur (WTCKL)
The Meet in Malaysia @ Malaysia Business Events Week 2022 Official media:
2. M&C Asia
The Meet in Malaysia @ Malaysia Business Events Week 2022 is in Collaboration with:
1. Asia Convention Alliance (ACA)
2. Destinations International
3. Food Aid Foundation
4. Global Association of the Exhibition Industry (UFI)
5. Hybrid City Alliance (HCA)
6. International Association of Exhibitions and Events (IAEE).
7. International Association of Professional Congress Organisers (IAPCO)
8. International Congress and Convention Association (ICCA)
9. Union of International Associations (UIA)
10. Kloth Cares
11. Professional Convention Management Association (PCMA)