Giant Malaysia today announced that it aims to provide half a million meals in partnership with The Lost Food Project (TLFP) by the end of next year with the launch of its “Have You Eaten” or “Sudah Makan?” campaign. As part of their ongoing collaboration, Giant will donate a delivery truck and a portion of all Meadows brand rice purchases will go toward providing rice for the needy.
The event was witnessed by Mr. Quek Kia Ann, Director of Communiy Division, Social Welfare Department Malaysia at Giant Hypermarket Setapak. The campaign aptly named “Have You Eaten”, a phrase often used in Asia to show care and concern, is part of GCH Retail’s larger Corporate Social Responsibility efforts to reduce hunger and increase food security in Malaysia.
The “Sudah Makan?” Campaign aims to collaborate with our customers, whereby for every one kilo of Meadows rice sold, 10 cents will be contributed to the purchase of the Meadows rice at cost. This contribution is estimated to provide a significant portion of the half a million meals goal to feeding the beneficiaries that TLFP supports.
The “Sudah Makan?” campaign will also see Giant focus more of its food donation efforts on providing significantly more rice, an essential food staple, and in response to one of the top requested items for donation.
This commitment covers the whole range of Meadow’s rice purchased at all Giant stores as well as the other food stores under GCH Retail which will also be supported by the expansion of its Giant Food Rescue programme which is also in partnership with TLFP.
Giant Food Rescue x TLFP
Giant had piloted and collaborated on the Food Rescue programme with TLFP in 2018, starting with 12 participating outlets. Now with the deepening of its partnership with TLFP, Giant will increase the number of participating stores with an additional 12 Giant stores in the Klang Valley for Fresh & Dry donations.
Giant x TLFP Launch Event
In today’s event, Giant makes public, their renewed collaboration with TLFP by the gifting of a Giant delivery truck , together with 4,000 kg food essentials or the estimated equivalent of 11,430 meals, to 200 families from PPR Seri Semarak and PPR Sg Bonus.
The simple but meaningful ceremony was witnessed by Mr. Quek Kia Ann, Director of Community Division, Social Welfare Department. The food items that were donated by Giant consisted of essential items such as Meadows Rice, Cooking Oil, Flour, Sugar, C19 self-test kid and several grocery items. An additional RM100 voucher was also donated to each family, in order for them to purchase what they need.
Climate change is one of the greatest challenges of our generation. Its devastating impact is becoming more apparent from the European heatwaves to the recurring Malaysian intense floods and dry spells. Its impact on our crops, fisheries and livestock can only be imagined and may inadvertently result in increased hunger.
It is not enough to simply donate food; it must to be distributed immediately, especially fresh vegetables. Giant therefore went one step further to help with this situation by donating a Giant truck for the collecting and delivery of food surplus across the Klang Valley outlets, with the campaign branding all over it.
As part of its attempts to raise awareness of these projects, Giant modified the appearance of its fleet of delivery vehicles to show campaign slogans and ask consumers to join them in helping to feed the needy.